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Bodies and Structures 2.0: Deep-Mapping Modern East Asian History

A candid snap

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2. Candid nap-shot

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Snappy Family
Before cameras were something families could afford to buy and use at home, photographs were composed, taken, and developed by photography studios. Photographers took the photographs in their studios through advanced booking or walk-in trade, and they also travelled to customer’s houses or pre-designated locations. Having your photo taken in a studio was an experience that cost money, generated a story to tell others, and provided evidence which could be displayed at home, carried on one’s body, or kept safe for future viewers.
By the 1930s, the photographic act was an established middle–class family habit, but one which, following the progression of Japan’s war in China, was almost universally interrupted as metal, chemicals, rubber, leather, bodies, and free time were mobilized for the war effort. Following Japanese surrender in August 1945, the postwar households of Japan renewed the practice of family photography with remarkable swiftness, and resumed buying, selling, using, and breaking cameras and associated paraphernalia in a sustained upward trend until 1990.
The particular surge of camera ownership in the late 1950s was heralded as “camera fever” (kamera netsu), and was buoyed by increased international export and a growing international reputation for the “Japanese Camera.” At the centre of this fever were male amateur photographers, a substantial portion of whom were otōsan kameraman (camera man fathers). Anecdotally, these new cultural figures were said to only emerge on Sundays, and were found with their cameras, capturing their families at leisure in parks and popular picnic spots rather than documenting the domestic spaces and labours of house and home. The photographs these Sunday photographers were taking were mainly posed portraits, or kinen shashin. However, starting in the early 1950s, the kinen shashin was criticised for its old-fashioned feel, as commentators lamented that the stiff expressions in photographs came from forced poses that were produced by the familiar refrain to stop and pose. Instead, the zeitgeist called on amateurs to “snap” (snappu).
The “snap” was initially more defined by its opposition to the posed photograph than by any prescriptive coordinates of style. In contrast to kinen shashin, for example, it was not expected to be taken as part of an institutionally-sanctioned record. Snaps were resolutely personal, informal, and designed to be taken quickly and instinctively. Lauded in postwar amateur photography discourse, the “snap” was described as the only way the amateur photographer could really catch reality and the best way to ensure photographs were more emotionally accurate. The development of the happy snapper and the photos they took had two influences. The first was the postwar artistic turn toward realism, or rearizmu, taken by Japanese art photographers, a thorough account of which has been made by Julia Thomas (2008). The second influence was the profit ambitions of the national camera industry. The encouragement to snap away was aimed at both reducing the skills barrier holding people back from having a camera and at getting people to use and buy more exposures. Snap advocacy was specifically geared at getting women behind the lens and getting everyday family life in the frame. The assumed daily, physical contact women had with their children was seen as the optimum condition for “snapping,” whereas photographs that benefitted from physical distance, such as outings or school sports’ days (undō kai), were suggested as more appropriate subjects for fathers to capture.
There are two threads concerning how the snap folds into Isao's story. The first is in the development of his style of photography. While he did experiment with the snappu he largely preferred posed photographs. Second, the scarcity of snaps in the family albums reflects how he spent his time and the time-space constraints of the snap. The snappish turn that professionals advocated were unrealistic for many otōsan kameraman; capturing your child napping, fighting, or lost in play was therefore handed to the emergent figure of the snappy mother.
"Mama no kamera kyoshitsu"
In July 1962, the magazine Yoiko printed the first segment in a new series, “mama no kamera kyōshitsu” (mothers’ camera classroom). The famous photographer Yoshioka Senzō (1916–2005) penned the early instalments. He reassured tentative mothers that “even if it is out of focus, it doesn’t matter” (pinboke de mo kamawanai). Yoshioka’s manifesto, outlined in this first instalment, centred on building mothers’ confidence and competence. The stated motivation for mothers to pick up the family camera was not personal interest, but the spectre of an imagined future moment of sitting around the family album.
Reading “against the grain” of Yoshioka’s treatise of self-improvement, the column outlined the ways in which better photos could make a better mother – closer, more present, and more observant. Like most family photos, this self-improvement was also filtered through a male gaze, first that of Yoshioka, and later in the series, other professional male photographers. For Yoshioka, a better picture was not stage-directed, with children corralled into department store studios or corners of parks and gardens to get the perfect pose, instead it was an everyday affair and a constant awareness of possible photographic moments. Eager to dispel any anxiety over having to always be camera-ready, Yoshioka explained, in light but nonetheless technical language, how cameras are easier than ever to use. These images, he argued, enter the child’s world: “your children’s world is not just outside the home, but inside as well. Make-believe with dolls, parties, splashing around with water and so on are your children’s oasis.” Intentional or otherwise, Yoshioka’s argument was to let the camera in to the very private moments of toddler tantrums, afternoon naps, and free–form play in order to expand the concept of which domestic spaces should be visible and, as Yoshioka’s list of photographable activities shows, to keep women’s photography within the walls of the home, thus making it into an act of childcare and housework.
Yoshioka also asked readers to send in their images against which he positioned himself as the classroom teacher. Each month he, and eventually other well-known, male photographers, would judge the submissions and then select a final few which would be printed and perhaps critiqued, with instructions for improvement. The images sent in by readers were compared to each other, as well as to the imagined content of families’ albums. For example, to encourage readers to try close-ups in August 1962, Yoshioka instructed them to first “look at the photos you’ve taken to date in your albums. Probably you’ll find there are very few close-ups.” He suggests that good moments for catching a close-up he suggests are while your children are watching cartoons on television, while they are eating a sweet treat, while they are reading you (mother) a book, and while they are playing with their friends. Although outwardly simply guiding the taking of better family photographs, Yoshioka and his peers were engaged in the reimagining of everyday family life as a never-ending flow of potential – and potentially lost – photographic moments.
Over the series’ run, Yoshioka and his peers campaigned for a shift from valuing the perfect setting, to using the camera without your subjects’ knowledge. The familiar refrain was that children should be the main characters (kodomo san wo shūyaku shite) in the images. In the short-term, this involved getting more engrossed in your child’s world when seeking to capture their world-view (and therefore sacrificing your own). The reward for mothers and others was that, years later, when you look at these images in the albums, your memories will be all the richer for having captured the moment and the vitality (iki iki) of your child.
Yoshioka’s snap evangelism, using the family photograph as its call to arms, dovetailed with manufacturers’ efforts to increase adult women’s camera ownership. The case for more and better photos was not that mothers would find pleasure in photography, but that they were rendering their family a service. Without mothers, as well as fathers, picking up the camera, vital elements of the family record (kiroku) would be lost. The mass predilection for posed photos was already ignoring what really mattered – the act and activity (iki iki) of family life and childhood. “Use a camera like any other type of electrical appliance in your life” encouraged Yoshioka in his attempt normalise camera ownership and use. Lurking within Yoshioka’s association of the camera with domestic appliances was the concept of a newly formalised kind of domestic work – the work of memory keeping. This also implied a more sinister requirement, to account for one’s time.
The attempt to insert the camera into the category of domestic appliance was made on multiple fronts. In 1959, seasoning giant Ajinomoto included savings stamps on four of its popular products which, if collected in the hundreds, could be put towards a special something for mothers or children. Listed under the “prizes” for mothers were a television set, a refrigerator, an electric washing machine, and a Canon camera. For shoppers familiar with the supposed “three treasures” of a successful middle–class life (a television, refrigerator, and washing machine) the message was clear, you also needed a camera. This was a stark contrast to the prevailing masculine discourses of hobby photography where the camera was something lingered over, lavished with expense, and used carefully.