Bodies and StructuresMain MenuWhat We're DoingOverview essayHow to Use This SiteAn orientationModulesList of modulesTag MapConceptual indexComplete Grid VisualizationGrid Visualization of Bodies and StructuresGeotagged MapGeographic IndexWhat We LearnedContributors share what they learned through the Bodies and Structures process.ReferencesReferences tag for all modules and essayContributorsContributor BiosAcknowledgementsAcknowledgementsContact usContact information pageLicensing and ImagesThe original content of this site is licensed under a Creative Commons BY-NC-ND International 4.0 License.David Ambaras1337d6b66b25164b57abc529e56445d238145277Kate McDonald306bb1134bc892ab2ada669bed7aecb100ef7d5f This publication is hosted on resources provided by the College of Humanities and Social Sciences IT department at NC State University.
Established in November 1913, the newspaper was first published once every two months. Subsequently, the newspaper moved to a monthly publication schedule, and finally a bi-weekly schedule. It was distributed to every domestic and overseas franchise. Its contents included news about the day-to-day happenings at the company's headquarters, testimonials of high-performing franchise owners, and information about new products and new techniques to improve sales. One of its primary goals concerned how to attract and interact with customers. To this end, there were two long-running columns in the newspaper, which reflected the nature of selling medicines as a for-profit yet humanitarian enterprise. The first was "Business transactions" (Shōbai ōrai), which provided articles that treated medicines as any other commodity, by providing practical tips on marketing, advertising, and sales. The second was "Hygiene Toolbox" (Eisei chikō), which helped promote sales by arguing that clerks needed to impart medical knowledge to help them gain the trust of consumers, providing medical advice concerning proper hygienic practices and how to treat common illnesses using, of course, Hoshi medicines.
Like all educational tools, the newspaper had a disciplinary function. Articles often addressed how to manage store clerks, paying careful attention to their potentially harmful attitudes and dispositions. The very best franchise managers and clerks shared the company's ambition for growth and success, and were regularly featured as ideal clerks. One example was the story of the twenty-five year old franchisee Kai Machiko, an exceptional "young female better than men" whose diligence in following company directions as well as her personalized treatment of customers was the reason why her Saga Drugstore was the top pharmacy in her district of Otaru. Nearly every issue of the newspaper contained a section that ranked franchise managers for achieving sales goals or issued punishments for franchises found to have violated company regulations such as selling products that competed with Hoshi products. The company also solicited feedback through the newspaper, requesting articles for publication about techniques for sales, successes, failures, and personal stories.