Bodies and StructuresMain MenuWhat We're DoingOverview essayHow to Use This SiteAn orientationModulesList of modulesTag MapConceptual indexComplete Grid VisualizationGrid Visualization of Bodies and StructuresGeotagged MapGeographic IndexWhat We LearnedContributors share what they learned through the Bodies and Structures process.ReferencesReferences tag for all modules and essayContributorsContributor BiosAcknowledgementsAcknowledgementsContact usContact information pageLicensing and ImagesThe original content of this site is licensed under a Creative Commons BY-NC-ND International 4.0 License.Kate McDonald306bb1134bc892ab2ada669bed7aecb100ef7d5fDavid Ambaras1337d6b66b25164b57abc529e56445d238145277 This publication is hosted on resources provided by the College of Humanities and Social Sciences IT department at NC State University.
"Luxury is our enemy" banner.
12018-04-23T13:40:33-04:00CHASS Web Resources398fc684681798c72f46b5d25a298734565e6eb829"Luxury is our enemy";『大日本帝国の戦争（2）（毎日ムック シリーズ20世紀の記憶 ）』 （東京：毎日新聞社、１９９９）.plain2018-12-31T20:42:31-05:0036.20482, 138.25292Japan.1940.Wikimedia Commons, Dai-Nippon teikoku no sensō 2 Mainichi mukku shiriizu 20 seiki no kioku (Tokyo: Mainichi shinbunsha , 1999).1940.Public domain.Noriko Asoimage/jpegNA-0005Still ImageNoriko Aso514ac5ef2ec49b80911e6fc9da1c0fee237ebfb9
The total war era for Japan began in 1937 with the Marco Polo Bridge Incident. This led to direct and sustained conflict with the Chinese Nationalist government, although sporadic engagements had taken place since 1931. Western powers favored China in this instance, so Japan had little access to foreign loans and was increasingly denied key resources, such as metal and oil, for its military apparatus. In response, the Japanese government stepped up its campaigns to promote domestic austerity and national savings while issuing various anti-luxury edicts. The best known of the these were the 1940 “Regulations Restricting the Manufacture and Sale of Luxury Goods,” accompanied by the slogan “Luxury is the enemy.”
While luxury was at first denigrated by association with Western decadence, the anti-luxury edicts eventually came to encompass not only silks, but also paper and other basic goods. Nevertheless, Osaka Mitsukoshi published issues of Mitsukoshi until close to the end of the total war. Here are covers from 1939 through 1943, with some gaps. While examining the people and objects portrayed, also consider the spaces that contain them, and how these spaces might align or collide.