Bodies and StructuresMain MenuWhat We're DoingOverview essayHow to Use This SiteAn orientationModulesList of modulesTag MapConceptual indexComplete Grid VisualizationGrid Visualization of Bodies and StructuresGeotagged MapGeographic IndexWhat We LearnedContributors share what they learned through the Bodies and Structures process.ReferencesReferences tag for all modules and essayContributorsContributor BiosAcknowledgementsAcknowledgementsContact usContact information pageLicensing and ImagesThe original content of this site is licensed under a Creative Commons BY-NC-ND International 4.0 License.David Ambaras1337d6b66b25164b57abc529e56445d238145277Kate McDonald306bb1134bc892ab2ada669bed7aecb100ef7d5f This publication is hosted on resources provided by the College of Humanities and Social Sciences IT department at NC State University.
Thomas Richards, The Commodity Culture of Victorian England
12018-04-23T13:40:48-04:00CHASS Web Resources398fc684681798c72f46b5d25a298734565e6eb821Thomas Richards, The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914plain2018-04-23T13:40:48-04:00CHASS Web Resources398fc684681798c72f46b5d25a298734565e6eb8Thomas Richards, The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914 (Stanford, CA: Stanford University Press, 1990), 196.
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12018-04-23T13:40:23-04:00The Space of a Local Drugstore13advertising; consumers; middlemen; sales clerk; contact zoneplain1772018-12-03T08:55:04-05:00JapanTimothy Yang
The drugstore served as a contact zone for the individual interactions among consumers and sales clerks. And this level was, perhaps, the most important. The space of the drugstore, at this individualized level, determines the drug manufacturer's economic viability. It is the primary interface that manufacturers have with the public at-large. It is the crucial contact zone between producers, middlemen, and consumers -- the point at which consumers decide, ultimately to buy a company's products, those of a competitor, or nothing at all. Hoshi configured the space of the drugstore, above all, to ensure that the frequency of contacts between middlemen and consumers lead to transactions.
Demand needed to be created, and the control and management of the space of the drugstore was essential for these efforts. The creation of demand also hints at another space for control, which was the space of the body. In the words of Thomas Richards regarding patent medicines in Victorian England: "The placebo-drug…transformed the body first into a field for advertised commodities, and later into an entity so dependent on them that it had become one in its own right."
The company attempted to control the spatial configuration of the drugstore both outside and inside.