Insides
While sustaining the imaginative geography that brought Western glamour and culture to Japan, the journal Mitsukoshi also opened up the store's interior to tempt visitors or to edify those who were too distant to enjoy the exhibits or events. Each issue provided near the beginning listings for upcoming or recently concluded events, sometimes with an illustrative photograph. There were also sometimes shots of the store's retail space, laying down the groundwork for a sense of familiarity.