As more than a store catalog, the journal Mitsukoshi provided culture, entertainment, and news. The carousel above shows some typical types of content, with annotations. Other regular features, such as travel essays or "household visits," are discussed elsewhere in the module. Many of the carousel's images suggest that, even at the brink of war with the Allies, the department store continued to look Westward with its ads featuring glamorous Caucasian models, recipes for Western cooking, and meditations on Beethoven or science.