Bodies and Structures

Mitsukoshi: Opening Up


Mitsukoshi
was decidedly not just a store catalog, but a journal that provided culture, entertainment, and news.  The carousel above suggests some typical types of content, although other kinds of regular features, such as travel essays, are discussed else where in the module. You might note that many of the carousel's images suggest that department store looked Westward even at the brink of war with the Allies, with its journal advertisements featuring glamorous caucasian models, and more.
 

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